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Think of banks as a compass in your financial journey. Whether you’re a student saving your
first salary, a business owner expanding operations, or a retiree securing your future,
banking services guide, support, and protect your financial life. They make saving simple,
borrowing safe, and money management convenient. In short, banking services are not just
about money—they are about security, growth, and opportunity.
Without banks and their services, managing finances would be chaotic, risky, and slow. With
them, life becomes more organized, dreams become achievable, and the economy thrives.
That’s why understanding and utilizing banking services is not just smart—it’s essential for
everyone in today’s world.
2. Write brief notes on the following terms:
(a) Improved Customer Services
(b) Deficiency in Service.
Ans: The Story of Service: From Delight to Disappointment
One morning, a young man named Arjun walked into two different shops on the same
street.
• In the first shop, the staff greeted him warmly, listened carefully to his needs,
offered suggestions, and even followed up after the purchase to check if he was
satisfied. Arjun left smiling, thinking, “I’ll come back here again.”
• In the second shop, the staff ignored him, gave vague answers, and when he
complained about a defective product, they shrugged and said, “Not our problem.”
Arjun left frustrated, vowing never to return.
These two experiences capture the essence of our topic: Improved Customer Services (the
first shop) and Deficiency in Service (the second shop).
In today’s competitive world, businesses rise or fall not just on the quality of their products,
but on the quality of their services. Let’s explore both sides of this story in detail.
(a) Improved Customer Services
1. Meaning
Improved customer service means enhancing the way a business interacts with its
customers—before, during, and after a purchase—to ensure satisfaction, loyalty, and long-
term relationships.
It is not just about solving problems; it is about creating positive experiences.
2. Importance